A recent study called "Study of emerging affluent investors in urban China" was completed by US brokerage Charles Schwab.
The results of the study are mind blowing. Less than 15% of Chinese investors use financial advisers while in the US it is more than two thirds of investors.
Instead of using advisors, Chinese investors look for stocks based on their own research or by using advices from friends and family.
The same trend can be found in other parts of Asia including Vietnam. However, it is worth keeping in that mind that all studies have proved that individual investors who do not use professional financial advises massively underperform the indexes.